CONCEPT · FICTIONAL COMPANY

Wet Edge Painting Co.

A concept site for a made-up Kalamazoo house painter. It answers the two questions that stall a repaint: what will this color look like in my room, and will they be careful?

Static demo build · recorded 2026-09-25

The demo isn't hosted yet, so this page shows it as a recording.

The notesThe challengeWhat I builtTry it live

Wet Edge Painting Co.'s home page on a phone: "Try the color on the wall first." above a sample living room labeled SAMPLE · GENERATED ROOM and six taped paint boards.

Five notes on this site

A sample living room with taped paint boards under it; the room is labeled as a generated sample.

NOTE 1 · See it on the wall

Hard to picture a color on a twelve-foot wall? Tap a board; the room gets painted the crew's way, edges first.

Receipt · The concept's design record: the two doubts that stall a repaint.

Tap a board.

The recording shows a sample living room on the painter's home page. When a paint board is tapped, the walls are repainted the way this crew works: a brush cuts in along the ceiling, corners and trim, a roller paints each section while its edge is still wet, and a second coat follows. After about two seconds the new color is on the walls and the estimate button names it.

A sample living room with taped paint boards under it; the room is labeled as a generated sample.1
— 5 SCREENS LATER —

NOTE 2 · Edges before the roller

The brush cuts in along the edges first, then the roller follows, because that's the order a careful painter works in.

Receipt · The concept's method: cut in, roll into a wet edge, second coat.

The sample room's ceiling line, where the brush cuts in first.2
— 5 SCREENS LATER —

NOTE 3 · Slow on purpose

The repaint takes 2.2 seconds. Faster made the roller strokes flicker, and simpler strokes would hide the method.

Receipt · Measured in the build: tap to finished wall 2,206 ms (target 2,200).

The line under the room that reports each step of the repaint.3
— 5 SCREENS LATER —

NOTE 4 · Named, but not borrowed

Every color name on the boards was checked against real paint makers, and a test fails if a taken name comes back.

Receipt · The concept's banned-names test, September 2026.

Paint boards labeled with invented color names and WE- codes.4
— 5 SCREENS LATER —
The estimate form with the picked color, Mattawan Clay WE-309, already filled in.

NOTE 5 · The pick comes with you

The color you tapped rides into the estimate button and the form, so the choice isn't lost.

Receipt · The estimate form's color chip, filled from the pick.

— 5 SCREENS LATER —
The estimate form with the picked color, Mattawan Clay WE-309, already filled in.5

The challenge

Wet Edge Painting Co. is a made-up company: a concept I built to show what a house painter's website could do. The problem it takes on is real for every painter. Two doubts stall a repaint. The first is "I can't picture this color on a twelve-foot wall in my own light." The second is "Will they be careful?" A gallery of finished rooms answers neither. A color picker that fills a flat shape answers only the first, and badly, because it throws away the room's own light. So the first screen had to answer both doubts with one tap, and then carry that answer into the estimate request, where the sale is actually made.

What I built

The first screen is the free color consult, run on one sample room. Tap a painted board and the room is repainted by the crew's own method: a brush cuts in along every edge, a roller paints each section while its edge is still wet, and a second coat follows. It takes 2.2 seconds and ends on the true color, with the room's own light kept. The color you picked rides into the estimate button and fills in the estimate form, so the choice isn't lost between the first screen and the request. Further down, the work section is a painter's fan deck: each blade is a slice of a finished sample room above its color chip, and tapping one opens the room it was cut from. With reduced motion, the pick lands at once, and the schedule spells the method out in words.

My role

All of it: the brief, the brand, the copy, the design and the code, plus the sample rooms, which were generated and are labeled SAMPLE on every picture. Because the company is made up, every review, price and phone number on the site is a sample too, and the footer says so.

Role
Brief, design, build, sample rooms
Trade
House painting, inside and out
Town
Kalamazoo (a made-up company)
Status
Concept · demo build, not hosted
Built
September 2026
Live site
The demo isn't hosted yet, so this page shows it as a recording.

Honest proof

  • Tap to finished wall measured at 2,206 ms in the build, against a 2,200 ms target.
  • 334 unit tests at the last commit; the latest full browser run passed 787 of 797 checks across Chromium, WebKit and Firefox, with 1 intermittent failure and 9 unverified.
  • The first screen weighs about 98 KB before fonts.
  • Five color names that belonged to real paint makers were renamed, and a test blocks them from coming back.
  • It's a concept: no traffic, no client, no results.

Try it live

The demo isn't hosted yet, so this page shows it as a recording, and everything on it is a sample. Once it's hosted, Try it live opens the real demo right here on a computer, and in a new tab on a phone.

Deleted scenes: what I threw out, and why

Every site starts as several competing plans, drafted and critiqued with AI tools. I pick one, and say why.

  • A first screen built around painter's tape. Dropped: it sold the tape, not the painter.
  • The fan deck as the first screen. Dropped as the opener, because it was a gallery dressed as a fan deck; it came back as the work section.
  • Peeling tape away to reveal a razor-sharp line. Declined: it would teach that tape makes the line, and this painter brushes every cut line by hand.

From the concept's design record, September 2026.

Next: Benton Harbor Hub · Our own company All work

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Tell me what your customers need to do on your site — call you, book a time, get a price, see your work — and I'll show you how yours should work.

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