OUR WORK · WEBSITES

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Five websites. No two alike.

Next to each one: the business problem it had to solve, and why it's built the way it is.

Notes by Chris Evans, Benton Harbor, Michigan

  1. Puresome Cleaning

    OUR OWN COMPANY

    House cleaning you can check.

    Puresome Cleaning's quote page on a phone: the headline "House cleaning you can check.", three tiles for choosing the kind of cleaning, then the top of an example visit report. A band marks where the quote form is cut out.
  2. Wet Edge Painting Co.

    CONCEPT · FICTIONAL

    Try the color on the wall first.

    Wet Edge Painting Co.'s home page on a phone: "Try the color on the wall first." above a sample living room labeled SAMPLE · GENERATED ROOM and six taped paint boards.
  3. Benton Harbor Hub

    OUR OWN COMPANY

    Benton Harbor, open for business.

    Benton Harbor Hub on a phone: a generated tiger in dune grass at dusk, above the headline "Benton Harbor, open for business."
  4. Grumpy Puppy Co.

    OUR OWN COMPANY · STORE

    Official Uniform of the Morning Grump.

    Grumpy Puppy Co. on a phone: "Official Uniform of the Morning Grump." on an espresso card with a cyan "Shop the Mood" button.
  5. Fronesis Advert

    THIS SITE

    Be the Company Southwest Michigan Calls First.

    Fronesis Advert's home page on a phone: "Be the Company Southwest Michigan Calls First." in white and gold on black.

01 of 05 · OUR OWN COMPANY

01 of 05 · PURESOME CLEANING · OUR OWN COMPANY

Puresome Cleaning

House cleaning · Southwest Michigan · All 5 notes →

puresomecleaning.com/quote · recorded 2026-09-28

The live page runs paid ads, so it's shown here as a recording. Its quote form is cut out.

The visit report on Puresome's quote page: 48 of 48 tasks, 12 photo proofs, checked task lines and four job photos, beside the three audience tiles.
— CUT · QUOTE FORM —

NOTE 1 · Six reviews, so show the work

Five stars on six reviews looks thin beside bigger cleaners, so the proof is the report every customer gets after each visit.

Receipt · The Google listing: 5.0 · 6 Google reviews (as of 2026-09-10).

Tap who it's for.

The recording shows Puresome's quote page. When one of its three tiles is tapped (My home; Office, church or rentals; Post-construction), the visit report beside it fades and prints again for that kind of customer: its title and counts, the checked task lines, the photo proofs, who cleaned, the guarantee, and last, the rate.

The visit report on Puresome's quote page: 48 of 48 tasks, 12 photo proofs, checked task lines and four job photos, beside the three audience tiles.
CUT · QUOTE FORM
1
— 1 SCREEN LATER —
The quote page's scope table: a standard clean, 48 tasks and 12 photo proofs.
The quote page's scope table: a standard clean, 48 tasks and 12 photo proofs.
CUT · QUOTE FORM
2
— 1 SCREEN LATER —

All 5 notes →

The live page runs paid ads, so it's shown here as a recording.

Recorded from the live quote page on 2026-09-28, with its analytics blocked and nothing submitted. The quote form is cut out: it's a live form.

Details marked (Example) are samples. The counts, task lines and prices are real, and the photos are from real Puresome visits.

One line of the page's own claims is hidden in this recording until it's confirmed.

The page's call bar was hidden for this recording so it wouldn't cover the report.

02 of 05 · CONCEPT · FICTIONAL

02 of 05 · WET EDGE PAINTING CO. · CONCEPT · FICTIONAL

Wet Edge Painting Co.

House painting, inside and out · Kalamazoo (a made-up company) · All 5 notes →

Static demo build · recorded 2026-09-25

A made-up company, recorded from its demo build. Every room, review and price on it is a sample.

A sample living room with taped paint boards under it; the room is labeled as a generated sample.

NOTE 1 · See it on the wall

Hard to picture a color on a twelve-foot wall? Tap a board; the room gets painted the crew's way, edges first.

Receipt · The concept's design record: the two doubts that stall a repaint.

Tap a board.

The recording shows a sample living room on the painter's home page. When a paint board is tapped, the walls are repainted the way this crew works: a brush cuts in along the ceiling, corners and trim, a roller paints each section while its edge is still wet, and a second coat follows. After about two seconds the new color is on the walls and the estimate button names it.

A sample living room with taped paint boards under it; the room is labeled as a generated sample.1
— 5 SCREENS LATER —
The estimate form with the picked color, Mattawan Clay WE-309, already filled in.

NOTE 2 · The pick comes with you

The color you tapped rides into the estimate button and the form, so the choice isn't lost.

Receipt · The estimate form's color chip, filled from the pick.

Customers can't picture the finished job? →
— 5 SCREENS LATER —
The estimate form with the picked color, Mattawan Clay WE-309, already filled in.2

All 5 notes →

The demo isn't hosted yet, so this page shows it as a recording.

A demo site for a company that doesn't exist. Every room is AI-generated and labeled on the picture.

Recorded from its static build on 2026-09-25.

03 of 05 · OUR OWN COMPANY

03 of 05 · BENTON HARBOR HUB · OUR OWN COMPANY

Benton Harbor Hub

Free local business directory · Benton Harbor, Michigan · All 5 notes →

benton-harbor-hub.netlify.app · new build recorded 2026-09-25

The tiger is AI-generated art. Recorded from the new build; the live site still runs the older tiger.

The directory's first screen: the tiger by the lake, the search box and the category chips.

NOTE 1 · The town's own emblem

Benton Harbor's Tigers won four boys' basketball state titles, so the town's tiger watches you from the dunes, beside a working search.

Receipt · MHSAA records: boys' basketball state champions 1941, 1964, 1965 and 2018.

Point at the tiger. Click it to roar.

Tap the tiger.

The recording shows the directory's home page at dusk: a tiger lying in dune grass by Lake Michigan, beside the search box and the category chips. On a computer its head follows your pointer, from the lake on the left to the right edge, and settles facing you; a click makes it roar for about three seconds. On a phone, a tap on its face makes it roar.

The directory's first screen: the tiger by the lake, the search box and the category chips.1
The owner section: a business-name box beside a preview of the listing, with a name marked EXAMPLE.

NOTE 2 · Your name stays yours

In a town this size, the business name you type is often a competitor's. It never goes into a web address.

Receipt · The listing form's privacy rule: a typed name never enters a URL.

Hard to find in your own town? →

The recording shows the owner section further down the page. A made-up business name, marked EXAMPLE, is typed one letter at a time, and the page's own preview of the listing (its header and its search-result card) spells the name out as it's typed; then a category is picked and sets into place.

The owner section: a business-name box beside a preview of the listing, with a name marked EXAMPLE.2

All 5 notes →

The live site still runs an older version of the tiger, so this page shows a recording of the new one.

The tiger and the dune scene are AI-generated, made with Higgsfield. The directory, search and counts around them are real.

Recorded on 2026-09-25 from the build with the smoother tiger; the live site still runs the older one.

The lake holds still in this recording; on the site, the water moves.

04 of 05 · OUR OWN COMPANY · STORE

04 of 05 · GRUMPY PUPPY CO. · OUR OWN COMPANY

Grumpy Puppy Co.

Online store: dog hoodies and coffee · Ships across the US · All 5 notes →

grumpypuppyco.com · recorded 2026-09-25

The dogs and product photos are AI-generated. The store takes real payments, so it isn't linked here.

The store's "Shop the Mood" button and its 30-day returns tile.

NOTE 1 · No sales, no stars

No orders yet, so the store shows no stars or reviews. It offers 30-day returns instead.

Receipt · The store's returns promise, live since 2026-09-24.

The store's "Shop the Mood" button and its 30-day returns tile.1
— HALF A SCREEN LATER —
The cast section: "Nine dogs. Nine coffee orders. Zero morning people." above the first dog cards.

NOTE 2 · A cast, not a catalog

Most merch stores look alike. This one has a cast: nine dogs with coffee orders, each given a job on the site.

Receipt · The store's cast file: nine dogs, each with an order and a grievance.

Swipe the dogs.

Selling online, and want it to sound like you? →

Nine AI-generated dog characters on tilted cards, each with a name, a breed, a coffee order and a complaint, from Bartleby the pug ("Quad shot. No foam. No eye contact.") to Tank the pit bull ("I look intimidating. I ordered a vanilla latte."). Swipe, or use the Back and Next buttons, to move from card to card.

— HALF A SCREEN LATER —
The cast section: "Nine dogs. Nine coffee orders. Zero morning people." above the first dog cards.2

All 5 notes →

The store takes real payments, so it's shown here as a recording.

The dogs, the coffee film and the product photos are AI-generated.

Recorded from the live store on 2026-09-25; nothing was added to a cart.

05 of 05 · THIS SITE

05 of 05 · FRONESIS ADVERT · THIS SITE

Fronesis Advert

Websites and local marketing · Benton Harbor, Michigan · All 5 notes →

fronesisadvert.com · running live on this page

Not a recording: the moving parts here are this site's own code, running on this page.

The homepage's first screen: a field of gold dots behind the headline, ordered on the left and drifting on the right.

NOTE 1 · Proof you can touch

With no clients to point to, the first screen became something you do: the field falls into order under your hand.

With no clients to point to, the homepage became something you do: on a computer, it tidies itself under your cursor.

Receipt · This site's design record, August 2026: no clients yet, no borrowed praise.

Sweep your pointer across the right half.

This is the homepage's own first-screen code running here, not a recording. On the left, a grid of gold dots holds still; on the right, the dots drift. Move your pointer over the right half and the loose dots near it snap into the grid, then let go about half a second after you move away. The Pause button stops it.

The homepage's first screen: a field of gold dots behind the headline, ordered on the left and drifting on the right.1
— THE OFFER, 4 SCREENS LATER —
Room 02 of the offer: a phone booking a sample water-heater job, labeled SAMPLE · MODE: SIMULATION.

NOTE 2 · The gears I threw out

Animated brass gears came first. I threw them out: nothing to do with anything. Each room now shows a part you'd get.

Receipt · The offer section's design record, 2026-08-24.

Tap to book.

Want a site that shows the work instead of saying it? →

This is room 02 of the homepage's offer section, running here: a phone showing a sample plumber's website. Each press of the Book button moves it one step: the thumb taps Book online, scrolls to an open slot and books it, a booking sheet slides up, and a CONFIRMED stamp lands. The customer and the business are samples.

— THE OFFER, 4 SCREENS LATER —
Room 02 of the offer: a phone booking a sample water-heater job, labeled SAMPLE · MODE: SIMULATION.2

All 5 notes →

See the homepage →

The moving parts here are the real homepage code, running inside this page, not a recording.

Room 02's customer and business are samples.

Same six jobs, five different answers ↓

The same six jobs, done five ways

I designed and built every site on this page at Fronesis Advert in Benton Harbor, Michigan: four for my own companies and one for a made-up painter. Each one is shown running, from a dated recording of the real site or, for this site, its own live code, and each is labeled on screen and in the text. The table holds all of them to the same six jobs a local business website has to do: the first screen, the main button, getting a price, past work, proof, and where the business works. Read across a row to compare the answers. Where a site has no reviews, clients or sales yet, its answer says so instead of pretending.

Compare all five, job by job
Six jobs, 5 sites. No two share a look or a signature effect.
PuresomeOUR OWN COMPANYWet EdgeCONCEPT · FICTIONAL COMPANYThe HubOUR OWN COMPANYGrumpy PuppyOUR OWN COMPANY · STOREFronesisTHIS SITE
The first screenWhat a stranger sees before scrolling.“House cleaning you can check.”“Try the color on the wall first.”“Benton Harbor, open for business.”“Official Uniform of the Morning Grump.”“Be the Company Southwest Michigan Calls First.”
The buttonThe one thing each site asks a visitor to do.“Get my firm price” in the first screen“Get a free estimate” beside a call buttonA search box: a directory's one job“Shop the Mood →” with a hard black shadow“Get Your Free Money Map →”
Getting a priceHow a visitor gets a number, or gets started.“Firm price the same day. Nothing is booked.”The color you tapped rides into the form“See your page first,” free, about five minutesEvery hoodie $45; embroidery +$51The price is printed: $3,500 + $750 a month1
Past workHow each site shows its work, and what it does when there isn't any yet.Real job photos, “not this sample”Generated rooms, every one labeled SAMPLEOwners write their own pageNine dogs, nine coffee ordersNo client work yet: a labeled SIMULATION
ProofNo proof yet? What it shows instead.A counted checklist: 48 tasks, 12 photo proofs2Every photo marked SAMPLE3One listing so far — ours430-day returns instead of stars5A labeled simulation, not testimonials6
Where they workHow each site says where it works.“Southwest Michigan,” in the first line“Kalamazoo house painters” in the first lineOne town, with today's date and timeUS shipping, free over $50“For Home Service Businesses · Southwest Michigan”

Each answer is from the site as recorded: Puresome Cleaning on 2026-09-28, and so on for each column.

  1. Prices as printed on each site on its recording date; Fronesis Advert's come from this site's own offer on 2026-10-13.
  2. Puresome's counts come from its cleaners' checklist app, checked 2026-09-25; its Google rating is kept out of the recordings.
  3. Wet Edge Painting Co. is a made-up company; every photo, review and price on it is a sample (recorded 2026-09-25).
  4. The one listing is Puresome Cleaning, my own company; counts checked 2026-09-25.
  5. The dogs are AI-generated characters; the store had taken no orders as of 2026-09-25.
  6. Fronesis Advert's simulation uses a sample customer and business, labeled on screen (checked 2026-09-25).

I publish numbers here as they're documented — never before.

Your turn. What's the problem your website has to fix?

Tell me what your customers need to do on your site — call you, book a time, get a price, see your work — and I'll show you how yours should work.

I read every one and reply by email.

Prefer to talk? (269) 247-4940

yourbusiness.com · not built yet

No two alike. Yours won't be either.