Free · For your next call
The first four lines of a call that books the job.
Use these on your next few calls. Change the words so they sound like you, and keep the order.
Line 1 · Answer
Answer with the business and your name.
Say: “[Business name], this is [your name].” Then stop, and let them talk.
Why: They know they reached the right place, and who they’re talking to.
Line 2 · Acknowledge
Say back what they told you.
Say: Their problem, in their words, and that it’s something you handle.
Example, a plumber“A leaking water heater. Okay, we can help with that.”
Why: They know you heard them before you ask them for anything.
Line 3 · One question
Ask the one question that matters.
Say: One question about the problem, not your paperwork.
Example, a plumber“Is the water shut off at the valve?”
Why: It shows you know the job. Name and address can wait until the time is agreed.
Line 4 · Offer a time
Offer a specific time.
Say: A window you can keep, asked as a question.
Example, a plumber“I can have someone there between 2 and 4 today. Does that work?”
Why: A specific time gives them something to say yes to. “We’ll call you back” leaves the door open for the next call they make.
Then confirm the number.
“Is this the best number to reach you?” If you're running late or the call drops, you can get back to them.
When they ask for a price first
Give the one number you can quote over the phone, like a trip or diagnostic fee. Say what it covers, then go straight to offering a time.
Example, a plumber“It's [fee] to come out and diagnose it, and that comes off the repair. I can have someone there between 2 and 4 today. Does that work?”
In the Booked-Solid System these get written for your trade and your most common calls.
Start with the free Money Map.
It shows where you show up on your ten most valuable searches next to your three closest competitors, and what to fix first, in order.
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